ISBN: 9780814432457 Format: PaperbackAuthor: Hayden, C.JPublisher: AmacomPublished Date: 16 Jun 2013
Knowing where to spend your marketing dollars was a lot easier in the days when the choices were commercials, magazines, and billboards. But now life in twenty-first-century America has become one gigantic 24/7 commercial, with no limit to ways of getting your brand in front of your customers. But where to begin? Has marketing become just a game of throwing darts in the dark, or is it still possible to effectively target your audience?For years, Get Clients Now! has helped thousands of independent professionals dramatically increase their client base by learning how to replace scattershot marketing and networking efforts with proven and targeted tactics. Using a simple cookbook model, the book helps readers identify the ingredients missing from their current marketing activities, select the right strategies and tools from a menu of options, and create a completely customized action plan that can be fully implemented in only 28 days! Readers will learn:* How to choose the best marketing tactics for their situation and personality * Hands-on approaches for replacing unproductive cold-calling with the power of relationship marketing * Proven and effective online networking and prospecting, social media, and internet marketing strategies * Advice on integrating online and offline tactics * Tips for dealing with fear, resistance, and procrastination * And moreNow in its third edition, this definitive guide has been updated with worksheets, exercises, all-new examples, and tried-and-true marketing practices for reaching new clients. Stop throwing a hundred fishing poles out into the vast ocean. Instead, learn where to most effectively take the net and scoop up your customers!